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WhatsApp Automations for Shopify Orders

After Shopify is connected, you can send automatic WhatsApp updates to customers when Shopify order and checkout events fire — using approved Meta WhatsApp templates.

This page covers each automation on the Shopify Automations tab, how to enable it, and what to check if messages do not send.

Prerequisite

Shopify must be Connected, WhatsApp Business API must be connected to the same agent, the customer phone number must be present on the order or checkout, and you must select an approved WhatsApp template for each automation you enable.

Open WhatsApp automations​

  1. Go to Agents → Integrations.
  2. On the Shopify card, click Configure.
  3. Open the Automations tab.

You will see WhatsApp automations with a short description that these automations send approved Meta WhatsApp templates based on Shopify webhooks. The left rail should still show Connected and your store domain.

WhatsApp automations — Shopify Automations tab

How to enable an automation​

For each automation card:

  1. Turn the toggle on.
  2. Choose an approved WhatsApp template from the dropdown.
  3. Click Save.

For Abandoned cart reminder, also set Delay before send (minutes) (for example 60) and click Save delay.

tip

Template variable order must match how your Meta template is defined. If a message fails or looks wrong, check the template body against the variable list on each automation card.

Automations reference​

Order created​

  • Trigger: Shopify orders/create webhook
  • Typical variables: {{1}} customer name, {{2}} order number, {{3}} delivery estimate (match your template placeholders)

Order fulfilled / shipped​

  • Trigger: Shopify orders/fulfilled webhook
  • Typical variables: {{1}} order number, {{2}} tracking summary

Order cancelled​

  • Trigger: Shopify orders/cancelled webhook
  • Typical variables: {{1}} order number

Abandoned cart reminder​

  • Trigger: Fires after a configurable delay when a checkout is abandoned (phone number required)
  • Typical variables: {{1}} customer name, {{2}} recovery URL, {{3}} item summary
  • Delay: Set Delay before send (minutes) and click Save delay

COD order tracking​

  • Trigger: Shopify orders/fulfilled when the payment gateway is COD (Cash on Delivery)
  • Typical variables: {{1}} order number, {{2}} tracking summary

FAQ and troubleshooting​

Automation is not sending​

Check all of the following:

  • Shopify left rail shows Connected and the Integrations toggle is on
  • WhatsApp Business API is connected to the same agent
  • The automation toggle is on, a template is selected, and you clicked Save
  • The order or checkout includes a customer phone number
  • The Meta template is approved and variable placeholders match the automation card

Do I need WhatsApp connected before Shopify?​

You can connect Shopify first. Automations only fire after WhatsApp Business API is connected to the same agent and each enabled automation has an approved template selected.

What happens if I disconnect Shopify?​

WhatsApp automations for Shopify events stop firing for that agent until you reconnect Shopify and re-enable the automations you need.

Need help?​